Aglossa

Creating A Killer Product

Clayton M. Christensen, le fameux auteur de The Innovators' Dilemma revient avec un nouveau livre dont il livre à Forbes quelques aperçus.

For today's new-technology industries, the challenge is to enable new customers to do things they've always been trying to do, but to do them more conveniently and predictably. Take the BlackBerry, the handheld wireless e-mailer made by the Canadian company Research in Motion. RIM got its disruptive foothold competing with nonconsumption by bringing the ability to receive and send e-mail to new contexts such as waiting lines, public transit and conference rooms. But what's next?

Et encore

Don't worry about who your customer is. Make something he can "hire" to do a job.

L'idée principale est que pour innover fondamentalement, il ne faut pas se lancer dans une course aux fonctionnalités avec ses concurrents, mais se concentrer sur les situations de non-consommation de la population cible.
Un futur classique.