Designing Bussiness

Multiple Media, Multiple Disciplines

Auteur : Clement Mok

Édition : Adobe Press, 1996

ISBN : 1568302827

commentaires

cotation :

- Jean-Philippe Papillon, mars 1998

Table des matières

Designing Business

Everything is Designed

Technology is Not Neutral

Lessons for Business

Models for Designing Business

Multiple Media, Multiples Disciplines

Print: Information and Cultural Currency

Broadcasting: The Medium is the Event

Computing: The Chameleon's Chameleon

What's Next?

Identity Design: Synthesizing

Information Design: Providing a Context

Interactivity Design: Facilitating and Mediating

Media Hybrids

Intra-activity: Collaborative Disciplines

Building with a Design System

Identity Design

Guarding the Vision

Identifying the Vision in a World of Pluralities

Asking the Right Question

Defining Priorities

Company Identity, Brand Identity

What You See is Not Everything You Get

Using Science Fiction to Propagate a Vision

Information Design

Visualizing Information Structures

Information Arts

Information Design

Thank you, Mr. Beck

If Mr. Beck Had a Computer

Information Architecture

Interactivity Design

Interactivity Arts, Interactivity Design, Interface Design

Moving Targets

Who is the User?

Content Directs, Design Mediates

Social Science, Not Rocket Science

Integrated Views: Case Studies

HarperCollins

24 Hours in Cyberspace

National Broadcasting Company - Intercast

MSN, The Microsoft Network

IQVC

Sony New Technology

Herman Miller, Inc.


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